DisneyPrincess.com Redesign

Project Contributions: Information Architecture, Wireframes, Prototyping

While preparing for the launch of a new site, my team was asked to make something that helped our Guests interact with the Disney Princess characters. We chose to create a Dress Up web app, which turned out to be the very first non-site project I was able to work on. It was also my first chance to build interactive experiences around Disney characters, and further connect Guests with their stories. 

You can enjoy the Dress Up app on princess.disney.com. 

Design Process

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Field Research can be Magical
Field Research can be Magical

Disneyland's Bippity-Boppity Boutique served as the primary inspiration for our Dress Up app. 

 

Mapping the User Flow
Mapping the User Flow

Since they speak to product, design, and development teams, I find flowcharts to be one of the most useful UX documents. 

 

Interactive Prototype

I made a series of interactive click-throughs to test our concepts early and communicate with teammates. This one was made using Keynote, long before the plethora of protoyping tools available now. 

Adding playful likenesses of the Princesses helped testers connect with our low-fidelity prototypes. 

 

Watch the Prototype Demo

Vector Princesses
Vector Princesses

These illustration exercises became useful tools for many of my Disney UX projects.

 

Launch Day
Launch Day

The final Disney Princess Dress-Up experience, launched on January 2013.